W Network | Need a little love in your life?

The lead up to Valentine’s Day is filled with truly cringe-worthy creative. Images of loving couples, heart-shaped packaging, and cliche copy.

To stand out from the pack, we went the other direction and tapped into the loneliness a lot of people feel during that time.

 

Radio

 
W Network - Lovestruck Pilot - 00:30
W Network - Lovestruck Voicemail - 00:30
 

Out-of-home

Social

On Twitter, we asked our followers to tell us about their worst break ups, then used their real stories as thumb-stopping quote posts.

Tinder

Where better to target singles than Tinder? Instead of placing an obvious ad users would just swipe past, we used the images below combined with profile info that promoted the marathon.

CAMPAIGN RESULTS