Hot Ones | TV launch
Broadcast
Hot Ones is the spiciest show anywhere because of its unhinged celebrity moments. As the YouTube series prepared to move to TV, we flipped the usual television promo on its head by replacing critics’ quotes with actual soundbites from the show.
The spot made a huge splash, increasing previous viewership in that timeslot by more than 40%.
Social
On social, we tapped into a huge cultural moment—Kanye’s latest album drop—with a game I invented called “Yeezus vs. Jesus.”
The video surpassed 100,000 views in the first 24 hours, and had the comment section going wild dropping their own ambiguous Yeezus vs. Jesus quotes.