@eBaySneakers
Why do people camp out overnight for sneaker releases? It’s not because of the shoes. It’s about the history those shoes represent.
For out-of-home, we keyed in on the idea of sneakers as cultural artifacts.
Our hero video won the 2024 Webby for “Short Form Branded Content” and garnered over 1.3 million views between X and IG. Best of all, Kevin’s eBay store saw a 40% bump in the month following the campaign.