Copywriter

@eBaySneakers

Why do people camp out overnight for sneaker releases? It’s not because of the shoes. It’s about the history those shoes represent.

For out-of-home, we keyed in on the idea of sneakers as cultural artifacts.

Our social video won a Webby for “Best Short-Form Branded Content” and garnered over 1.3 million views between X and IG. Best of all, Kevin’s eBay store saw a 40% bump in the months following the campaign.